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SEO Report Card: Error Pages Create Big Issues

May 14th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

Stephan Spencer, Netconcepts founder and president, writes a site review for Modernmini–a modern-style baby store–in this article. His in-depth review covers ten specific examples, including how error pages can negatively effect a website, as well as other search engine optimization talking points. Find out how basic SEO techniques like keyword prominence and simple HTML tags can help this modern mom’s baby furniture store website.

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SEO Report Card: Need Pages At Product Level

May 2nd, 2007

by Stephan Spencer

Originally published in Practical eCommerce

“Hats off to Kyle for showing such initiative,” writes Stephan Spencer, Founder and President of Netconcepts in his latest website review for 17-year old Kyle Kano, owner and operator of “The Honey Jar.” Find out how to grow a small, home-based business into a tough competitor by adding product-level pages, link-building strategies, and intelligent body copy.

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SEO Report Card: The Google Death Sentence

April 4th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing — namely, link building and link baiting — many months in advance. It should start now, in fact.”

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Website Critique: Ward’s Scientific Site Review

April 1st, 2007

by Stephan Spencer

Originally published in Multichannel Merchant

Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as “lab equipment” and “lab supplies” or for category names such as “microscopes” and “chemicals.”

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SEO Report Card: Escaping the Google Sandbox

February 19th, 2007

by Stephan Spencer

Originally published in Practical Ecommerce

New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card - the fair trade supporting merchant “Two Hands Worldshop.”

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Website Critique: Putting Jegs.com in Drive

February 1st, 2007

by Stephan Spencer and David Fry

This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.

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SEO Report Card: FreshPair.com

January 2nd, 2007

by Stephan Spencer

Originally published in Practical Ecommerce

This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.

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One of the Best SEO Shops in the World

Budget Truck Logo“Netconcepts is one of the best SEO shops in the world. We hired them after an extensive search and have been very impressed with their capabilities, professionalism and work deliverables. I would highly recommend Netconcepts!”

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Netconcepts’ got the goods!

Pugster logo“From courtesy on the phone and by email, to the hard facts, research, and top-notch skills on SEO needed to help our business grow, Netconcepts has it down pat like none other.”

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Case Study: TRUSTcite

November 20th, 2006

TRUSTcite Logo

  • a showcase for Web 2.0 ‘done right’
  • site built upon web standards and accessibility
  • easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
  • ranked search result based on peer reviews and user feedback
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